Give your hair high-performance, long-lasting moisture for 72 hours, boosted by the power of nutrients. With 94% naturally derived ingredients* and Superfood Complex, this shampoo gently cleanses and moisturizes dry hair. Omega 5-rich pomegranate oil helps revitalize dull hair and certified organic coconut oil penetrates the hair to deeply nourish it. Its creamy texture is quickly absorbed by the hair, for continuous hydration without weighing it down. For dry, fine to normal hair.